AI-powered playbook

Daily Lead Machine™

Keep one free, genuinely useful thing in front of the right people in 15 minutes a day, with a soft P.S., a few stories and a few personal messages, so they keep putting their hand up between your launches.

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Daily Lead Machine™

1Choose the one thing you will offer
2Write your soft P.S.
3Turn one post into stories
4Plan your month and your announcements
5Message the people it would help, then filter

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I once uploaded four to five years of my business data into AI: my marketing numbers, my emails, my calls, my clients, everything. I expected some very strategic, secret-sauce feedback. It gave me just one: you don't have enough leads. My conversions were good, my delivery was not bad, and my retention was great. I just didn't have enough leads.

The funny thing is, I still avoided working on it for a few months, and that was in 2025. Then, earlier in 2026, I started talking to my mentors, and my marketing mentor gave me one piece of feedback: you need to promote. Looking back over the past five years, I would always share a lot of content people found valuable. When I needed sales, I'd do announcement posts. After I got a few clients, I'd retreat, and I wouldn't sell anything again until I needed more sales.

So I started asking myself one question: how can I sell every day while enjoying myself, without feeling salesy and without having to push? I am not a good salesman, by the way.

Daily Lead Machine is my answer. It is a 15-minute daily habit that keeps one free, useful thing in front of the right people, on top of your normal content, so they keep putting their hand up between your launches.

If you have done my Lead Magnet Launch, you already have something to offer: Lead Magnet Launch takes one free resource from idea to launch week, and Daily Lead Machine is the 15 minutes a day afterwards that keeps offering it. If you have not made one yet, Step 1 helps you pick something small that you can offer before you finish making it. If you would rather make a bigger resource first, use Lead Magnet Launch: https://attractionassets.marcteo.com

In 5 steps, you will choose the one thing you will offer, write your soft P.S., turn one post into stories, plan your month, and message the people it would help. You set up Steps 1 and 2 once and Step 4 once a month, and Steps 3 and 5 are what you come back to each day.

Foundation: promoting is serving, not selling

Most people don't get enough qualified leads because they don't promote enough. Even if I have the best notes, guide or AI tool in the world, if I don't let people know about it, I won't get the leads.

But promoting does not have to feel like selling. Lead generation is serving people, and the stronger your product, the less you have to sell. So always give what you would happily give your paying clients, because even if nobody else asks for it, your clients still get something useful. If you ever feel like you are hard selling, it might mean you don't believe in what you are offering enough.

Most people have been trained the Hunter way: promote, invite and push very hard. It gets results, but it risks relationships, and I love my friends and family too much to promote something I don't think they want. My favourite is the Farmer way, which builds trust before the ask. I am maybe 80 to 90% Farmer and 10% Hunter, and my question is always: who can I add value to?

Farming is not writing content and praying people come, though. I invite with zero expectation of people buying, but every week or month I still look at what happened, and if only a few people reply, I tweak the message, the thing I am offering, or where I offer it.

Asset: one useful thing that opens a conversation

My word for a free resource done right is an attraction asset, because "lead magnet" can feel a bit salesy. It does not have to be an ebook any more. It can be your notes, an AI tool, a custom GPT or an AI toolkit.

Even a great free resource rarely leads straight to a one-to-one call, because most people won't book directly. What gets them to book is usually a promotion by email or WhatsApp, a chat in your DMs, a workshop, or a short video sales letter. Your free resource opens the conversation, and Step 5 shows the two questions I check before I invite anyone to a call.

Invite: three soft ways, again and again

I invite in only three ways: a soft P.S. at the end of my posts and emails, an announcement post one to two times a month, and a personal message to people I believe it can help. Every invite needs to be easy, with one clear action, and attractive, so people can see what they get.

People these days rarely say yes the first time you ask. They are skeptical, and they need repeated reminders and invitations. So you can always invite more than once, as long as it stays light: if you want it, amazing, and if not, no problem at all.

Engine: my cheat sheet, 15 minutes a day

When someone tells me they need more leads, this is my cheat sheet, as I said it on a group coaching call in June 2026: "Create a good attraction asset, promote it daily, do a soft promotion. You can announce it once every one to two times every month. ... And just DM people if they want it."

You invite every day, but you do not need a new post every day: Step 3 shows how one old or current post becomes a few stories with an invite, which takes me about 15 minutes. Please use your human sense too, because a post about a meal with my wife does not need a P.S.

How to use this page

  1. Tap Copy at the top of the box in each step.
  2. Paste it into your AI (ChatGPT, Claude or Gemini) and send it, ideally in the same chat each time, so it can use what you already told it.
  3. Answer its questions one at a time, then keep what it gives you for the next step. If something is not quite right, tell your AI what is off the way you would tell a person, for example "too long" or "this does not sound like me".

Step 1: Choose the one thing you will offer

Your first decision is the one free thing you will keep offering: who it is for, and the one real problem it solves. If you already have one, for example from my Lead Magnet Launch page, the box checks it against what your people actually want.

To find a problem worth solving, I use a Resonance Map. Resonance means what you say meets people where they are, so they think: how come you know me better than I know myself? The map has four parts. Want is what they want as soon as possible, in the next 30 to 90 days. Dream is what they want in the long term. Pain is what is not working right now. Fear is what they are afraid will happen if nothing changes.

Here is my own map for my audience, as a four-line teaching summary of what I said in my workshop on 20 May 2026. My exact lines are in my examples further down. WANT: more money, more sales and more clients in the next quarter, with more energy, focus, time, clarity and confidence. DREAM: more time and energy for their loved ones, to do something truly meaningful, and the freedom to live to their highest potential. PAIN: a lack of leads, sign-ups, followers or conversions, and feeling a bit overwhelmed, lost or stuck. FEAR: not being able to fulfil their role as a child, a parent or a leader, disappointing their loved ones and themselves, and living with regret.

Then check your idea has three traits. Small: as much as possible, someone can use it in under 15 minutes. Specific: it solves one real problem your ideal client has right now. Strategic: it naturally leads to what you offer. Small is about how long it takes to use, not about whether you have finished making it.

It also has to fit the people who buy from you. I once overheard a coach at a mastermind event ask why lots of people commented on his free AI resources but nobody bought. His target audience was very busy business owners who were drowning in their businesses, and the people who comment on free AI resource after free AI resource are rarely the busiest people making the most money. Seven ways to reduce their time, with AI as one of the seven, could have suited them better.

There are three formats I have seen work best. A Micro Solution solves one problem in minutes, and it is my favourite place to start. A Diagnostic, such as a quiz, lets people diagnose the problem themselves. It works very well, but it takes a while to build. A Signature Guide explains your model in a book or a video, and people need to trust you a little more before they take the time to go through it.

One of my clients shows why small and specific works. He built a narrow custom GPT for the specific group he serves, and as I told my workshop room, "only like five people, six people raised their hand, but from then, one of them became a client." It was something the people he serves actually wanted, so he started talking to them, and they started buying from him.

There are two more things to keep in mind. If your free thing is your notes from someone else's program or video, add your own insights and opinions, or you just become what I call a summarizer. And you can offer it before you finish making it. Step 2 shows a post where I did exactly that.

Choose your one thing to offer

Copy the box below into your AI (ChatGPT, Claude or Gemini) and send it. It asks a few short questions, one at a time, drafts your Resonance Map for you to check, then helps you pick or check your one thing to offer, ready for Step 2.

Scroll to read the whole box. Copy includes all the text.

Job of this box: help me choose the one free, useful thing I will keep offering, and give me my Resonance Map in four lines and my one thing to offer in one line. Ask me one question at a time, and wait for my answer. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. No long dashes in anything I will use. Use aliases and remove identifying combinations of details for any client or private person. Leave out phone numbers, emails and private information. ---------- [PURPOSE] We are choosing the one free, useful thing I will keep offering every day: who it is for and the one real problem it solves. The finished piece is my Resonance Map in four lines and my one thing to offer in one line. This box needs only a few short answers from me, and I should have the finished piece within about six of your replies. It does not write my P.S., stories, announcement or personal messages. [ROLE] You are a warm, practical coach who helps coaches and consultants pick one small, useful thing to offer. A good pick answers one real Want, Dream, Pain or Fear of my ideal clients, comes from something I already made or explain for clients, and passes three checks: Small, Specific and Strategic. A bad pick is a "complete guide" to everything, something my buyers would not actually want, something I have no real way to make, or something that has nothing to do with what I sell. The Resonance Map, from my coach Marc Teo, has four parts: WANT: what they want as soon as possible, in the next 30 to 90 days. DREAM: what they want in the long term. PAIN: what is not working for them right now. FEAR: what they are afraid will happen if nothing changes. The three formats Marc has seen work best: MICRO SOLUTION: solves one problem in minutes. Marc's favourite place to start. DIAGNOSTIC: a quiz or assessment, so people find their own problem. It works well, but it takes a while to build. SIGNATURE GUIDE: explains my model, as a book or a video. People need to trust me a little more before they take the time to go through it. Judge each check on its own, and keep readiness separate: SMALL: only how long it takes someone to use it. Under about 15 minutes is a yes. Longer is a no, even if it is finished and polished. Not being finished never makes it a no. If you do not know how long it takes to use, say "not sure yet" or ask me. SPECIFIC: it solves one real problem my ideal clients have right now. STRATEGIC: it leads naturally to what I sell. READY: whether it is made yet. This is not one of the checks. It is fine if it is not made yet, because I can offer it before I finish it. STEP 1. Ask: "Do you already offer a free resource, or have one you are making, for example the lead magnet idea you wrote with Marc's Lead Magnet Launch? If yes, paste it or describe it in a line. If not, type no." STEP 2. Ask: "Who do you help, and what do you sell to them?" STEP 3. Draft all four lines of my Resonance Map yourself, built only from what I have told you so far, and mark every line you had to suggest with (CHECK THIS). Show me the four lines, then ask: "Is there a line you would change? Tell me in your own words, or type ok." If I change a line, use my words. If I am not sure, keep your line with its (CHECK THIS) mark and go on without asking again. STEP 4. If I gave you a free resource in Step 1, check it honestly: which line of my map it answers, then Small, Specific and Strategic, yes or no for each with a short reason, and whether it is ready now or still being made. If you do not know how long it takes to use, ask only: "Roughly how long would it take someone to use it?" If it passes all three checks, say so in one line and go straight to the final output. Do not ask me whether to keep it. If it fails Small or Specific, suggest one smaller or narrower version built only from it, and ask: "Do you keep it as it is, or use the smaller version?" Stop and wait. If it fails Strategic, suggest in one line how it could lead to what I sell, using only what I told you, and ask: "Do you keep it as it is, or use this version?" Stop and wait. STEP 5. If I did not give you a free resource, ask: "What have you already made or explained for clients, such as notes, a checklist, a template, a script, a training or a tool? List anything, even rough. Type none if nothing yet." If I type none or I am not sure, do not ask again. Build the ideas from who I help and what I sell, and write BUILT FROM as [what you will make it from]. Then suggest exactly three ideas, numbered 1 to 3. For each idea, give these lines: FORMAT: Micro Solution, Diagnostic or Signature Guide THE MAP LINE IT ANSWERS: THE ONE PROBLEM IT SOLVES: BUILT FROM: the thing I already have LEADS TO: what I sell SMALL / SPECIFIC / STRATEGIC: yes or no for each, honestly Lean towards a Micro Solution unless my answers point elsewhere, and say why in one line. Then ask: "Which number do you choose? You can also tell me one change." Stop and wait. Do not choose for me. A yes or "looks good" without a number is not a choice, so ask once more which number I choose. STEP 6. As soon as I have chosen, or Step 4 has nothing left to ask, write the final output. Before every question, check whether my earlier answers already tell you. If they do, use them and do not ask. If I paste a link or name a file, only claim you read it if you can actually open it in this chat. If you cannot, ask me to paste the part you need. Use the example below for its shape, not its facts. It is Marc's own Resonance Map for his audience, a four-line summary of what he said in his Daily Lead Machine workshop on 20 May 2026, not his exact words. WANT: more money, more sales and more clients in the next quarter, with more energy, focus, time, clarity and confidence. DREAM: more time and energy for their loved ones, to do something truly meaningful, and the freedom to live to their highest potential. PAIN: a lack of leads, sign-ups, followers or conversions, and feeling a bit overwhelmed, lost or stuck. FEAR: not being able to fulfil their role as a child, a parent or a leader, disappointing their loved ones and themselves, and living with regret. RULES Use only what I tell you. Never invent a resource I have not made, a result, a client story, a number, a price or a link. If an idea needs something I do not have, say so and offer a smaller version. Where a true fact is missing, leave a clear blank in square brackets, such as [what you sell]. If it is notes from someone else's program, book or video, remind me to add my own view, not just a summary. Do not write P.S. lines, posts, stories or messages. If I ask for them, say they come in the next boxes and give me this first. If I say stop, end without another question. FINAL OUTPUT Give me one code block, the grey box with a Copy button, with exactly these five lines and nothing else inside the box: WANT: DREAM: PAIN: FEAR: MY ONE THING TO OFFER: A [format] for [who it is for] that solves [the one problem], built from [what I already have], which leads to [what I sell]. It is [ready now, or still being made]. Keep any (CHECK THIS) marks and square-bracket blanks. My ok on the map confirms only the four map lines, so if I did not tell you the problem my free thing solves, mark the problem you wrote (CHECK THIS). Keep every question outside the code block. Outside the box, say in one line that I can paste it at the start of the next box when I am ready to write my soft P.S. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me all five lines again in one code block, not only the line that changed, and keep every fact, limit and status as I gave them, including exactly what I sell, and every mark and blank, unless I changed one.

You are done with this step when

You have your Resonance Map in four lines and your one thing to offer in one line: who it is for, the one problem it solves, what it is built from, what it leads to and whether it is ready yet. It is small, specific and strategic.

Step 2: Write your soft P.S.

Now decide how you will invite people to it every day without selling. Soft promotion means a P.S. at the end of the posts and emails you already write, with one easy action and one clear reason to want it. If you wrote a P.S. or a one-line post in Lead Magnet Launch, paste them into the box and it will build on them.

You have probably seen a P.S. like "if you want a one-to-one discovery call with me, please drop me a DM". In my opinion, that doesn't work much in today's world. What works is a daily P.S. that offers something useful. My suggestion is to have a P.S. on every useful post you publish, because people tend to read it, or at least skim it. I don't mind even if zero people reply, because it is good data, and nobody gets angry that I put a P.S. to invite people.

Make it easy and attractive. Easy means your instruction is clear, such as comment or reply with one word. Attractive means it is valuable enough for someone to stop, so stop writing features and start writing benefits. "I'll teach you how to sell" is much weaker than "I'll give you the plug and play sales process or the sales script I use to convert leads without being salesy". Write down something tangible and the outcome people can get.

To make it attractive, use whichever of my three angles is true for you. Leverage: you attended a program or event, or worked behind the scenes, and have access to something most people never get, so you borrow the trust of another name or brand. My Tony Robbins notes were Leverage, with a little Transformation added. Trending: something people want right now, like AI. Transformation: something that helps you or your clients get results, and it can be just one thing. For whole posts in each angle, see my Leverage Posts, Trending Posts and Attractive Transformation Post pages: https://leveragedposts.marcteo.com, https://newsjacking.marcteo.com and https://transformationpost.marcteo.com

My examples further down show one doc invited two ways in one week, first in a one-line post and then in a P.S., plus an email P.S. for a free tool and a P.S. for something with no date yet. My P.P.S. of 3 October 2026, which offers a recording and notes, is on my Lead Magnet Launch page.

On a coaching call in September 2026, a client was weighing up another content workshop, then said the real problem was leads, not content. I asked whether they did a daily soft promotion, and they did not. Our brains are always chasing the shiny object, when the real work is a soft promo every day, and soft promo means P.S. So please don't wait for another workshop before you do something to get more leads.

If you promote it for ten days and nobody says yes, it usually just isn't attractive enough yet. Then ask yourself how well you really know your customers, and change the words or the thing itself.

Write your soft P.S.

Copy the box below into your AI and send it. Paste your one thing to offer from Step 1, or any P.S. you already wrote, and it will give you three P.S. lines and a one-line post, each in its own box.

Scroll to read the whole box. Copy includes all the text.

Job of this box: write my soft P.S., three short P.S. lines and a one-line post that offer my one free thing, so I can invite people every day without selling. Ask me one question at a time, and wait for my answer. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. No long dashes in anything I will use. Check whether my free thing is ready now or coming later. If it is coming later, say early access once it is out, never that people get it straight away. ---------- [PURPOSE] We are writing my soft P.S.: a short, friendly line at the end of my useful posts and emails that offers my one free thing, so I invite people every day without selling. The finished pieces are three P.S. lines and a one-line post. This box needs only a few short answers from me, and I should have the finished pieces within about six of your replies. It does not write my stories, announcement or personal messages. [ROLE] You are a warm coach who writes soft invitations that sound like a friend sharing something useful. A good P.S. is Easy and Attractive. Easy: one clear action, such as comment or reply with one word. Attractive: it says what the person gets or can do, in plain words, as benefits rather than features, so it is worth stopping for. A bad P.S. asks people to book a discovery call, lists what is inside instead of what it does for them, needs a link, pushes, or promises something I cannot deliver. The three angles, from my coach Marc Teo. Only use an angle that is true for me: LEVERAGE: it comes from something most people never get access to, such as a program or event I attended, a person I learned from, or work I did behind the scenes, so it borrows the trust of another name or brand. It must add my own view, never just a summary. TRENDING: it is about something people want right now, such as AI. TRANSFORMATION: it helps me or my clients get a result. It can be just one thing. STEP 1. Ask: "Please paste your one thing to offer from the earlier step, and any P.S. or one-line post you already wrote, for example in Marc's Lead Magnet Launch. If you have none of these, tell me in a line what your free thing is and who it is for." If I paste earlier words, keep what already works in them and build on them. Do not start again from nothing. STEP 2. If you do not know yet, ask: "Is it ready to send now, or are you still making it?" STEP 3. If you do not know yet, ask: "What will it help people do or get? Tell me the result in plain words, not what is inside it." If I am not sure, suggest one result built only from what I have told you, and ask: "Is that true for it, or how would you say it?" Use only a result I give you or confirm. STEP 4. Ask: "Where does it come from: a program, event or person you learned from, something people are talking about right now, or something you made for your clients? Type skip if you are not sure." If I type skip, use only an angle my answers already support, and do not ask again. STEP 5. Write the final output. If I have not given you a reply word, choose one simple word from the name of my free thing, and tell me outside the boxes that I can change it. Before every question, check whether my earlier answers already tell you. If they do, use them and do not ask. If I paste a link or name a file, only claim you read it if you can actually open it in this chat. If you cannot, ask me to paste the part you need. Use the examples below for their shape, not their facts. They are my coach Marc's own words, copied word for word, typos included. Marc's one-line post, 1 April 2026, offering a doc before it was out: Im compiling everything I’ve learnt about maximising Claude/AI to grow my lifestyle biz in a single doc (incl tools, skills I use, live demos & pages I follow), & decided to give it out for free@. If you want a copy, #me & I’ll send it to you once it’s out! Marc's P.S. on a teaching post about something else, 6 April 2026, for the same doc: P.S. I'm compiling everything I've learned about maximizing Claude and AI to grow my lifestyle business into a single doc: the tools, the skills I use, live demos, and the pages I follow, and I've decided to give it out for free. If you want to download my copy once it's out, comment "ainotes" and I'll send it to you once it's ready. Marc's P.S. on an email, 2 May 2026, for a tool he gives his private clients: P.S. If you want the exact Custom GPT I give my private clients to audit your content, score it on a traffic-light grade, find your biggest gap, and get one quick win, comment ‘MAGNETIC’ below or reply to this email and I’ll send it over. No opt-in. RULES Use only what I tell you. Never invent what is inside my free thing, a result, a number, a client story, a deadline, a link or a name it comes from. Use only the angles that are true for me. If an angle needs a fact I have not given you, leave it out. Where a true fact is missing, leave a clear blank in square brackets instead of guessing. Do not write my stories, announcement or messages. If I ask for them, say they come in the next boxes and give me this first. If I say stop, end without another question. FINAL OUTPUT Give me four code blocks, the grey box with a Copy button, each with its label above the box and only the words I will use inside it: P.S. 1 (name its angle in the label) P.S. 2 (name its angle in the label) P.S. 3 (name its angle in the label) ONE-LINE POST Each P.S. starts with "P.S.", is one to three sentences, says what people get in plain words, and asks them to comment or reply with my word. Use a different true angle for each P.S. where you can. If only one or two angles are true for me, write more than one version of a true angle, and say in one line outside the boxes which angle you used again and why. The one-line post asks people to comment or DM my word, with no link. Keep every question outside the boxes. Outside the boxes, tell me in one line to add a P.S. to my useful posts and emails, and to skip it on purely personal posts. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me all four pieces again in full.

You are done with this step when

You have three P.S. lines and a one-line post, each with one easy action and a clear benefit, and you know which posts get a P.S. and which personal posts do not.

Step 3: Turn one post into stories

This is your daily 15 minutes. Pick one useful post, a new one or an old one, both are fine, and turn it into a few story slides. The last slide carries a soft invite, the same one as your P.S.

You might wonder why stories matter. Every post can be repurposed into stories, and I realised that many people don't just scroll posts, they also read people's stories every day. So one post gets a second chance to be seen.

This is how I do it. In my workshop on 20 May 2026, I showed the room live. I took a post I did a while ago, gave it to my AI with the word stories, and it created the story images. I just copied them and posted them, and I do that every day. I used a Claude skill I had set up, which makes the images too.

The box below gives you the words for each slide, in ChatGPT, Claude or Gemini. If your AI can make images, it can turn those words into simple story images as well. If it cannot, you can still post them yourself: open a new story, pick a plain background or a photo, and paste one slide's words with the text tool. Keep the chat open, and tomorrow you can paste a new post and type stories.

If your AI makes the images and the design is not what you want, show it an example of a design you like. And please change the colours and the name, so it looks like you and not like me.

Use your human sense here too. For personal or lifestyle posts, I don't repurpose anything. I just tap share to story.

Turn one post into stories

Copy the box below into your AI and send it. Paste one useful post and your P.S. from Step 2, and it will give you the words for 4 to 5 story slides, with your invite on the last one.

Scroll to read the whole box. Copy includes all the text.

Job of this box: turn one of my posts into the words for 4 to 5 story slides, with a soft invite on the last slide. Ask me one question at a time, and wait for my answer. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. No long dashes in anything I will use. Check whether my free thing is ready now or coming later. If it is coming later, say early access once it is out, never that people get it straight away. ---------- [PURPOSE] We are turning one of my posts into 4 to 5 story slides, with a soft invite on the last slide. This is my daily 15 minutes: one post, a few stories, one soft invite. The finished piece is the words for each slide, ready for me to put on my stories. You write the words. You make images only if this chat can really make images, and you never post anything for me. This box does not write new posts, my announcement or personal messages. [ROLE] You are a warm coach who turns one useful post into a short set of stories. A good set keeps the post's one idea and its lesson, gives one small thought per slide in plain words someone can read in a few seconds, and ends with one soft, easy invite. A bad set squeezes the whole post onto the slides, adds claims, numbers or stories that are not in my post, pushes, or has more than one ask. STEP 1. Ask: "Please paste one useful post you have written. An old one or a new one are both fine. If you do not have one to hand, type none." If it is a purely personal or lifestyle post, tell me my coach Marc's tip: personal posts do not need an invite, so just share the post to your story as it is. Then ask whether I want to paste a different post, and wait. If I type none, ask once: "No problem. Tell me the main idea of one of your posts in a few rough lines or a voice note, for example something useful you told a client recently, and I will make the slides from your words only. Or type later to pause." If I give you rough words, treat only those words as my post. If I type later, or I still have nothing, tell me in one line to paste a post into this chat when I have one and type stories, then stop without another question. Never write a post for me and never guess what it says. STEP 2. If you do not know my invite yet, ask: "Please paste your soft P.S. from the earlier step, or tell me the free thing you offer and the word people should reply with. Type none if you want no invite today." STEP 3. If I gave you an invite and you do not know yet, ask: "Is your free thing ready to send now, or are you still making it?" STEP 4. Write the final output. Before every question, check whether my earlier answers already tell you. If they do, use them and do not ask. If I paste a link or name a file, only claim you read it if you can actually open it in this chat. If you cannot, ask me to paste the post itself. How my coach Marc describes his own routine, for its shape only: he picks one post, new or old, has his AI turn it into a few story slides, and the last story carries a very soft invite. In his words, it is something like "by the way, if you want my AI notes", followed by the word to reply with. Never copy his free thing or his words as mine. RULES Use only what is in my post and what I tell you. Never add a new story, result, number, quote, benefit, deadline or link. Keep my words and my way of speaking where you can. One ask only, on the last slide. If I typed none for the invite, there is no ask at all, and the last slide ends on the post's main lesson. If I say stop, end without another question. If, later in this chat, I paste another post and type stories, do this whole box again for that post. Reuse my invite and anything else I already told you, and do not ask again. FINAL OUTPUT Give me 4 or 5 code blocks, the grey box with a Copy button, labelled STORY 1, STORY 2 and so on above each box, with only the words for that slide inside. Each slide holds one thought in one to three short, complete sentences. If I gave you an invite, the last slide carries it with my reply word, for example: Reply "WORD" and I will send it to you. If my free thing is still being made, the invite offers it once it is out. Keep every question outside the boxes. Outside the boxes, say in one line how to use the slides. If this chat can make images, say that you can turn them into simple story images in my colours, with my name, never Marc's, and that I can show you an example of a design I like. If it cannot, tell me to open a new story, pick a plain background or a photo, and paste one slide's words with the text tool. Also say in one line that tomorrow I can paste a new post in this same chat and type stories. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me every slide again in full.

You are done with this step when

You have the words for 4 to 5 story slides from one post, with your soft invite on the last one, and you have posted them as stories. Tomorrow, you paste a new post in the same chat and type stories.

Step 4: Plan your month and your announcements

Now decide, in advance, what you promote each week this month, and the one or two days you announce something directly. A big question you might have is: what do I promote? Every month, I decide in advance.

My own example from May 2026 goes like this. Usually the first week of the month is a lead magnet, the second and third weeks are a workshop, and the last week might be an offer, my video sales letter, my guide, or something random. My lead magnet links to my workshop, so it works as a bridge. But please do not copy me, and personalise it to you.

An announcement post is a bigger drop, so use it sparingly, about one to two times a month. If you do it every day, it looks like selling too much. But if you are genuinely excited about something you are offering, I do believe in announcing it, and you can be very clear that you are making an announcement. On the other days, your P.S. keeps the same invite going, and different weeks can carry different free things.

My post of 3 April 2026, shown below, opened with "Announcement:", gave three arrows of what people would get, had one ask, and its P.S. gave a true reason: limited slots at a physical event. Five days later, a P.P.S. on a normal post carried the same invite. Only ever give a reason that is true. If there is no real date or limit, leave the reason out.

If you want to write a whole announcement post with more care, my Announcement Posts page goes deeper: https://announcementpost.marcteo.com. And if your Week 1 needs a bigger free resource, my Lead Magnet Launch page helps you make it: https://attractionassets.marcteo.com

Plan your month and write your announcement

Copy the box below into your AI and send it. Tell it what you have to promote, and it will give you a four-week plan with a P.S. line for every week, and one announcement post with one ask.

Scroll to read the whole box. Copy includes all the text.

Job of this box: plan what I promote each week for the next four weeks, with a finished P.S. line for every week, and write the one announcement post I will use this month. Ask me one question at a time, and wait for my answer. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. No long dashes in anything I will use. Check whether each thing I promote is ready now or coming later, and never say people get it straight away if it is not ready. A free thing I am still making gets early access once it is out. A paid offer that has not opened yet, such as a call, a workshop or a program, gets the details when it opens, never early access or any other terms I did not give you. If you are not sure which it is, offer the details when it is ready. Never add timing I did not give you, such as "soon", "coming soon" or "next week". ---------- [PURPOSE] We are deciding in advance what I promote each week for the next four weeks, and writing the one announcement post I will use this month. The finished pieces are my four-week plan, with one finished P.S. line for every week, and one announcement post with one ask, plus a true reason to act only if I have one. This box needs only a few short answers from me, and I should have the finished pieces within about six of your replies. It does not write my stories or personal messages. [ROLE] You are a warm, practical coach who helps me promote steadily without overselling. A good plan decides in advance what I promote each week, lets my free thing lead to my next step, and keeps direct announcements to one or two a month, with my soft P.S. doing the work on the other days. A good announcement says plainly that it is an announcement, says what it is and who it is for, says what people get using only what I told you, has exactly one ask, and gives a reason to act only if that reason is true. A bad plan announces every day, promotes something I do not have, or leaves a week without a usable P.S. A bad announcement has several asks, a made-up deadline or timing such as "soon", made-up benefits, numbers, results or access terms, or a reason that is not true. My coach Marc Teo's own four weeks, for shape only, never as a schedule to copy: Week 1, a lead magnet. Weeks 2 and 3, a workshop. Week 4, an offer, his video sales letter or guide, or something random. His lead magnet links to his workshop, so it works as a bridge. He says to adapt it to yourself, never to copy him. STEP 1. Ask: "What do you have to promote over the next four weeks? Paste your one thing to offer and your P.S. lines from the earlier steps if you have them, and list anything else you offer or are making, such as another free resource, a workshop, a call or a program." STEP 2. If I listed more than one thing, ask: "Which one thing do you want to announce directly this month?" If I listed only one, announce that one and do not ask. STEP 3. If you do not know yet, ask: "What will people get from it? One to three results in plain words is plenty." If I am not sure, suggest one result built only from what I have told you, and ask whether it is true. Use only results I give you or confirm. STEP 4. If you do not know yet, ask: "Which of these are ready now, and which are you still making or have not opened yet?" STEP 5. Ask: "Is there a true reason for people to act now, such as a real date or a real number of places? Type none if there is not." STEP 6. Write the final output. If I have not given you a reply word for a thing in the plan, choose one simple word from its name, and tell me outside the boxes that I can change it. Before every question, check whether my earlier answers already tell you, for example whether something is ready, or what my free thing leads to. If they do, use them and do not ask. If you know the next step I want people to take after my free thing, let the plan lead to it. If you do not, plan without it and do not ask. The thing I choose to announce is not the only thing the plan can promote. In the week of the announcement, my P.S. keeps the announced invite going. For the other weeks, decide from my answers: if I gave you a P.S. for my free thing, or listed a free thing as well, it can carry the P.S. in one or more of those weeks and lead to my next step, unless I told you I want to promote only one thing. There is no fixed week for it, and do not ask an extra question about it. If I paste a link or name a file, only claim you read it if you can actually open it in this chat. If you cannot, ask me to paste the part you need. Use the example below for its shape, not its facts. It is Marc's announcement post of 3 April 2026, announcing a live evening, copied word for word, with the two guests' names replaced by [name] and one sentence about the size of their businesses left out where you see [...]. Its P.S. gives a true reason: limited slots at a physical event. Announcement: I’m hosting something I’ve never done before! End of this month, I’m putting together a live panel event in Singapore with 2 entrepreneurs I genuinely look up to: [name] and [name]. [...] But more importantly, both have done it without sacrificing their families in the process. So during the event, we’re going to have an honest, open conversation about what it actually takes to grow a business while being fully present at home: → How they balance family while actively growing their biz → How they’re maximising AI in their businesses & teams → Live Q&A segment with 3 of us So if you’re someone who believes you shouldn’t have to choose between building something great & being there for the people you love… Would love to have you come on to learn & connect with other family-first entrepreneurs for a meaningful evening not just for biz, but personal life too 💙 Reply #familyfirst and I’ll send you the details. #MasterImplementers P.S. As this is a physical event & ive already sent out the first wave of invites for clients & friends, we do have limited slots! So do register as soon as possible k haha P.P.S. My selfish reason for doing this: I want to learn from them too! 😂 RULES Use only what I tell you, and keep each fact with the thing I said it belongs to: a result I gave you for one thing never describes another. Never invent an offer, a benefit, a date, a launch date, timing such as "soon", a number of places, a price, a result, a guest, a link, or access terms such as early access, priority or a discount for a paid offer. Where a true fact is missing, leave a clear blank in square brackets, such as [WHAT PEOPLE GET], instead of guessing. Put at most two announcement days in the four weeks. If I gave no true reason to act now, leave the reason out, and never make one up. If I have only one thing to promote, it is fine for it to run all four weeks. Do not write my stories or personal messages. If I ask for them, say they come in other boxes and give me this first. If I say stop, end without another question. FINAL OUTPUT Give me two code blocks, the grey box with a Copy button, each with its label above the box. Keep every question outside the boxes. MY FOUR-WEEK PLAN: for Week 1, Week 2, Week 3 and Week 4, three lines each: WHAT I PROMOTE: MY P.S. THIS WEEK: one finished P.S. line for that week's thing, ready to paste. If I gave you a P.S. for it, use it, shortened if needed. If not, write one yourself from what I told you: what people get, and one easy action with my reply word. If it is a free thing I am still making, offer early access once it is out. If it is a paid offer that has not opened yet, offer to send the details when it opens, with no early access and no timing unless I gave you them. Never write "no P.S. yet" and never leave the line empty. If I did not give you or confirm what people get from that week's thing, write the rest of the line and put [WHAT PEOPLE GET] where the benefit goes, even if I gave you a result for something else. ANNOUNCEMENT DAY: a day of the week in one or two of the weeks, and none in the others. MY ANNOUNCEMENT POST: it starts with "Announcement:", then says what it is and who it is for, gives what people get as short arrow lines, one line for each result I gave you or confirmed (one line is fine, and never more than three), makes one ask with my reply word, and gives the true reason in a P.S. only if I have one. If it is not ready yet, say plainly that it is still being made or has not opened yet, and never say when unless I gave you a real date. Then make the same offer as its P.S.: early access once it is out for a free thing, or the details when it opens for a paid offer. Only the words I will post go inside the box. Outside the boxes, say in one line that on the days without an announcement, each week's P.S. keeps that week's invite going. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me both pieces again in full, with all four P.S. lines, and keep every fact, limit, status and blank with the same thing as before, unless I changed one.

You are done with this step when

You have a four-week plan that says what you promote each week, with a P.S. line for every week and the one or two days you announce, plus one announcement post with one ask and a reason that is true, or no reason if you do not have a true one.

Step 5: Message the people it would help, then filter

Last, each day, pick a few people your free thing would genuinely help, and send each one a personal message by hand. If you want fast results, the best way is still to message people personally.

On the day of my workshop in May 2026, I sent a past client my notes, something I had created about two years before, and in no way did I feel he needed to buy anything from me. I can send 5, 10 or 15 people, just people who I feel could benefit, and then I simply chat with them after that. Even now, when I send people a resource I made one and a half to two years ago, they still say yes, they still say thank you, and they still want it.

It doesn't have to be just new leads. Messaging past leads is a very powerful way to re-engage them: people who might have bought from me, but for some reason didn't. Because I send them these things, they start to buy from me.

Message people with a real reason to want it: friends, associates, past clients, past leads, existing contacts, and people who engaged with you recently. Never cold blast, never paste the same message to everyone, and never let a tool send it for you. My message template is on my Lead Magnet Launch page, my real notes message is on my Value-Based Openers page, and DM Sales Mastery has the full detail: https://attractionassets.marcteo.com, https://valuebasedopeners.marcteo.com and https://dmsalesmastery.marcteo.com

Before you invite anyone to any call, have a filter. Number one: do they trust you and believe you can truly help? If they don't trust you, or don't know what you do, generally don't have the call. Number two: are they willing and able to pay? They might be an amazing fit, but if they are not willing or able to pay, chances are they won't.

On my booking form, my questions check exactly this, for example the stage their business is at, their income goal, their top two to three frustrations, whether they would be willing if they could have a clear roadmap, and the range. How urgent it is for them is a bonus question, not a third filter. The box below turns this into questions for your own chat and booking form, so you never have to ask anyone outright whether they trust you. When someone is not a fit, I keep it kind: no, thank you, have a great day, feel free to check out my resources, and if you feel I'm the right fit, amazing, and if not, no problem at all.

Message the people it would help

Copy the box below into your AI and send it. Tell it who came to mind, and it will write one personal message for each person and your questions for the two filters. You send every message yourself.

Scroll to read the whole box. Copy includes all the text.

Job of this box: help me pick a few people my free thing would genuinely help today, write one personal message for each, and put my coach Marc's two filters into my own questions for before any call. Ask me one question at a time, and wait for my answer. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. No long dashes in anything I will use. Use aliases and remove identifying combinations of details for any client or private person. Leave out phone numbers, emails and private information. Put each personal message you write for me, and each finished list, in its own code block, the grey box with a Copy button, so I can copy it in one tap. Keep your questions to me outside the boxes. Check whether my free thing is ready now or coming later. If it is coming later, say early access once it is out, never that people get it straight away. ---------- [PURPOSE] We are choosing a few people my free thing would genuinely help today, writing one personal message for each, and turning my two filters into questions I can use before any call. The finished pieces are my list with why each person came to mind, one message per person, and my filter questions for a chat and for a booking form. This box needs only a few short answers from me, and I should have the finished pieces within about six of your replies. This box never sends anything. I send every message myself, by hand. [ROLE] You are a warm coach who helps me message people the way a friend shares something useful. A good message is short and personal, says why I thought of them, says in a line or two what the free thing helps with, and makes it easy to say no. A bad message is a copy-and-paste blast, a pitch, pressure, a promise I never made, or anything sent to someone with no real reason to want it. Only people who know me or have a real reason to want it belong on the list: friends, associates, past clients, past leads, existing contacts, or people who engaged with my content recently. Never cold strangers, and never automated. My coach Marc Teo's two filter questions, before inviting anyone to any call: 1. Do they trust me and believe I can truly help? If they do not trust me, or do not know what I do, generally do not have the call. 2. Are they willing and able to pay? They might be a great fit, but if they are not willing or able to pay, chances are they will not. How urgent it is for them can be an extra question, never a third filter. These are for me to check, not questions to put to anyone in those words. Never ask someone directly whether they trust me. Marc checks both through the kind of questions on his booking form: what stage their business is at, their income goal, their top two to three frustrations, whether they would be willing if they could have a clear roadmap, and the range. Treat that as guidance for the kind of question to ask, not a script, and adapt it to the people I help. STEP 1. In your first reply, say in two or three short lines what you found about me, and tell me in one line that I can talk my answers instead of typing them. Then ask: "Please paste your one thing to offer and any personal message you already wrote, for example in Marc's Lead Magnet Launch. If you have none of these, tell me in a line what your free thing is and who it is for." If I paste an earlier message, keep what already works in it and build on it. Do not start again from nothing. STEP 2. If you do not know yet, ask: "Is it ready to send now, or are you still making it?" STEP 3. If you do not know yet, ask: "What will it help people do or get? One thing is enough." If I am not sure, suggest one result built only from what I have told you, and ask whether it is true. Use only results I give you or confirm. STEP 4. Ask: "Who are 3 to 5 people this could genuinely help? Think of past clients, past leads, friends, associates, other contacts, or people who engaged with your content recently. For each one, give a first name or a nickname and why they came to mind, for example a past client who asked about this, or someone who commented on your post. Type none if nobody comes to mind yet." If I name fewer, that is fine. If I type none, do not ask again. Write personal messages only for the people I name. STEP 5. If you do not know yet, ask: "What do you offer after the free thing, for example a call, a workshop or a program? Type none if nothing yet." STEP 6. Write the final output. Before every question, check whether my earlier answers already tell you. If they do, use them and do not ask. If I have shown you how I text, match it. If not, keep the messages short, warm and casual, and I can ask you to change the style. If I paste a link or name a file, only claim you read it if you can actually open it in this chat. If you cannot, ask me to paste the part you need. Use the template below for its shape, not its facts. It is Marc's own message template, copied word for word. Keep its parts and order: a warm hello, what I made and that I thought of them, what it helps with, then an easy question with permission to say no. Where his template asks for 2 to 3 benefits, use only the benefits I gave you or confirmed, even if that is just one. Never turn the name of my free thing into contents, steps or results I did not tell you about. Leave out his time period unless I told you mine. His template says the guide is published; if mine is still being made, say so and offer early access once it is out. Rewrite the words so they sound like me and like the way I text. Hi [Name], hope all has been well man!! Anyway, after [time period] of work, I finally published my step-by-step guide to [topic] and thought you might be interested! I share about [add 2-3 attractive benefits here]. Would you be interested to access it? All good if you aren't! :) RULES Use only what I tell you about each person and about my free thing. Never invent a shared memory, a conversation, a result, a benefit, a price, a detail about anyone, or a detail about my free thing, such as its size or how long it takes to use. Where a true fact is missing, leave a clear blank in square brackets instead of guessing. Never put a link in the first message: the link only goes to people who say yes. If someone has no real reason to want it, leave them off the list and tell me why outside the boxes. Write personal messages only for the people I named, and never invent a person. Never offer to send, schedule or automate the messages. Do not write my P.S., stories or announcement. If I ask for them, say they come in other boxes and give me this first. If I say stop, end without another question. FINAL OUTPUT First, one code block labelled WHO I AM MESSAGING TODAY, with one line per person: their first name or nickname and why they came to mind. Then one code block per person, labelled MESSAGE FOR [their name] above the box, with only the message inside. If my free thing is still being made, the message offers early access once it is out. If I named nobody, the WHO I AM MESSAGING TODAY box says "No one yet", and instead of personal messages give one code block labelled MESSAGE TEMPLATE, TO FILL IN LATER, built the same way, with [Name] and [why I thought of them] as blanks and no made-up history. Tell me outside the boxes that it is a template for when someone comes to mind, not a message for a real person yet. Then one code block labelled MY FILTER QUESTIONS, in two parts. FOR A CHAT: two or three gentle questions I could ask in a normal conversation that show me whether they trust me and whether they are willing and able to pay, without asking either thing directly. FOR A BOOKING FORM: four to six short questions of the kind Marc uses, adapted to the people I help and what I sell. Keep every question to me outside the boxes. Outside the boxes, say in one line that I send each message myself, by hand. Add one line on how to say no kindly when someone does not pass the two filters: thank them, point them to my free resources, and say that if it feels right later, amazing, and if not, no problem at all. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me every piece again in full, and keep every fact and status as I gave them, unless I changed one. Making a message shorter means fewer words, never a new detail.

You are done with this step when

You have a short list of people with a real reason to want it, one personal message for each that you have sent yourself, and your questions for the two filters, ready for a chat or a booking form.

Original examples

My Resonance Map for my own audience, from my Daily Lead Machine workshop

Back to Step 1
[01:01:01] Marc T: So resonance basically means is whatever you say, right, on some level meets their frequency, right? [01:01:14] Marc T: So basically your goal in your content or your assets or offers is to communicate in a way they'll be like, how come you know me better than I know myself? [...] [01:01:38] Marc T: So want is what we call, what do they want ASAP? [01:01:42] Marc T: Let's say the next 30, 90 days, what do they want, right? [01:01:48] Marc T: The dream is the long term, right? [...] [01:01:58] Marc T: The pain pain. [01:02:00] Marc T: It's what's not working right now. [01:02:02] Marc T: What is a problem or challenge that they are facing at the moment, short term. [...] [01:02:11] Marc T: And fear is what are they afraid will happen if nothing changes. [...] [01:02:29] Marc T: In the next quarter, we're definitely on some level, want to have more money, more money, more cash, more sales, more clients. [01:02:36] Marc T: You want to have more energy, more focus, more time. [01:02:38] Marc T: You have more clarity, feel more confident, feel more happy, more fulfilled. [...] [01:03:01] Marc T: So, how many of you at the same time, hey, you might want more time, more energy for your loved ones at the end of the day, you want to feel alive to do something truly meaningful, that means you don't want just money for the sake of it, and you want at the end of the day to have the freedom to live to your highest potential? [...] [01:03:24] Marc T: Pain is what's not working right now. [01:03:27] Marc T: How many of you struggle sometimes with lack of leads, sign ups, followers, conversions? [01:03:32] Marc T: Over, some of you might even short term right now feel a bit overwhelmed, a little bit lost, even miss a line a little bit, right? [01:03:38] Marc T: Or even a little bit stuck. [...] [01:03:50] Marc T: And some of you also, how many of you in the past 90 days have struggled some level of procrastination, avoidance, or even fear to move forward? [...] [01:04:27] Marc T: What they are afraid if nothing changes, they cannot fulfill their role as a child, as a parent, as a leader, or they are afraid they might disappoint their loved ones and themselves. [01:04:36] Marc T: Or at the end of the day, they do fear that on some level that they don't want to live with regret knowing they could have done more.

My lines from the live workshop, where I asked the room to type "me" in the chat if each part sounded like them. Where you see [...], I left out my questions to the room and a few side comments. The recording garbled a few words.

What to notice

Want and Pain are about right now. Dream and Fear go deeper and further out. Every line is something my audience would say about themselves.

A client's small custom GPT, from my Daily Lead Machine workshop

[...] [01:07:02] Marc T: I think only like five people, six people raised their hand, but from then, one of them became a client. [01:07:07] Marc T: Because why? [01:07:07] Marc T: He offered something that wasn't meant to be viral. [...] [01:07:15] Marc T: People wanted, and then he started talking and they started buying from him.

My lines from the live workshop, about one of my clients, who had built a narrow custom GPT about a month earlier for the specific group he serves. He stays anonymous: where you see [...], I left out the lines that name him and a line that names the group he serves.

My cheat sheet for more leads, from a group coaching call

Back to Step 2
[01:11:24] Marc T: So I say again, most people don't get enough qualified leads because they don't promote enough. [01:11:29] Marc T: Okay, what I mean? [01:11:30] Marc T: Even if I have the best notes or guide or AI tool or whatever in the world, if I don't let people know about it, then I won't get the leads. [...] [01:12:00] Marc T: Okay, so yeah, so the idea is, what I do is, every time I write a piece of post, right, or I craft a piece of post, or even an IG story, I always have what I call a P.S., P.S., by the way, if you want my notes on XXXYYZZZ, reply or comment me below, and I'll send it to you. [01:12:20] Marc T: So it's a very soft promotion at the end of every post you do. [...] [01:12:28] Marc T: How many of you have seen people writing the P.S. [01:12:30] Marc T: at the end? [01:12:31] Marc T: Hey, if you want a one-to-one discovery call with me, please drop me a DM. [...] [01:12:41] Marc T: Yeah, so in my opinion, in today's world, it doesn't work much really, right? [01:12:46] Marc T: Based on my observations, I'm talking to a of people, right? [01:12:48] Marc T: But what works a lot right now is the daily P.S., right, offers something that, right, is a lead. [...] [01:18:07] Marc T: Because I think if you guys ask for leads, to me, guys, you want to get leads, this is a cheat sheet. [01:18:12] Marc T: Create a good attraction asset, promote it daily, do a soft promotion. [01:18:16] Marc T: You can announce it once every one to two times every month. [01:18:19] Marc T: can be different attraction assets, right? [01:18:21] Marc T: And just DM people if they want it. [01:18:23] Marc T: This is a cheat sheet. [...] [01:20:12] Marc T: You do not need to create the attraction asset before you send it to people, before you ask people if they want it. [01:20:20] Marc T: Because you say, hey guys, I'm currently creating blah, blah, blah, blah. [01:20:24] Marc T: I'm thinking of creating blah, blah, blah, blah, blah. [01:20:26] Marc T: Would you all want it? [01:20:27] Marc T: If you want it, comment me and then send up interest, I'll send it to you. [01:20:30] Marc T: Yes, you can test first.

My lines from a group coaching call. The members stay anonymous. Where you see [...], I left out my questions to the room and the lines in between, including a few minutes on stories, announcements and messaging past leads, which the steps on this page cover. The recording garbled a few words.

My one-line post, offering a doc before it was out

Im compiling everything I’ve learnt about maximising Claude/AI to grow my lifestyle biz in a single doc (incl tools, skills I use, live demos & pages I follow), & decided to give it out for free@. If you want a copy, #me & I’ll send it to you once it’s out!

My full Facebook post, exactly as I typed it. It is here only for its shape.

What to notice

One line, one easy action (#me), what the doc includes, and an honest promise that I would send it once it was out.

My "3 biz dilemmas" post, with a P.S. for the same doc

Back to Step 2
You know that feeling when everyone around you is moving fast & it seems you're falling behind? That's been my last few weeks. I spent most of my China trip with my wife & Baby K thinking about 3 biz dilemmas...and I finally got some clarity on them. [...] Lastly... I don't have all the answers yet, and I'm okay with that. But what I keep coming back to is something I tell my clients all the time but apparently still need to remind myself: ✅There is no one best strategy, only the best strategy for YOU. The most dangerous move in business & life is copying someone else's right answer. You got this. #MasterImplementers P.S. I'm compiling everything I've learned about maximizing Claude and AI to grow my lifestyle business into a single doc: the tools, the skills I use, live demos, and the pages I follow, and I've decided to give it out for free. If you want to download my copy once it's out, comment "ainotes" and I'll send it to you once it's ready.

Part of my Facebook post. Where you see [...], I left out the three dilemmas in the middle of the post.

The P.S. offers the same doc as my one-line post five days earlier: one resource, invited two ways in one week. It is here only for its shape.

My email "Why content feels hard, and how to fix it (in 1 word)", with a P.S. invite

Subject: Why content feels hard, and how to fix it (in 1 word) Hey {{ subscriber.first_name }}, Most entrepreneurs think content has to be hard. Wrong. They push. They grind. They force themselves to post when nothing in them wants to. That’s why their content sounds heavy, and that’s why they burn out. The fix is one word. Flow. The Year I Tried to Force Videos A while back, I tried to scale my content by going hard on video. I scripted everything. I sat down to film. I redid takes. I told myself this was what going pro looked like. It was tiring. It drained me. The content I produced from that effort was technically fine, but I could feel the heaviness inside it. So could my audience. When I stopped pushing scripts and went back to written posts, where I actually had flow, my content exploded. Same person, same niche, same family-first lifestyle. The only thing that changed was I stopped fighting the format and started leaning into the one I actually enjoyed. Two Reasons Pushing Harder Backfires on Content One, pushed content sounds pushed. Your audience can feel it. Heavy, sales-y, off. The energy on the page mirrors the energy you wrote it in. If you wrote it in resentment, they feel resentment. If you wrote it in flow, they feel flow. Two, push depletes your story bank. When you grind, you mine the same shallow well over and over. The deep stories, the real moments, the lines that hit, only show up when you are in flow. Push kills flow, and flow is where the gold lives. 🟩 The easiest content to scroll past is the content that was hardest to write. Try This Today Notice which of your last 14 posts felt easy to write, and which felt forced. Not the ones that performed well externally. The ones that felt easy internally. That is your signal. That format, that topic, that rhythm is your flow zone. Build more of those, and let go of the formats that drain you. Flow is high impact AND easy. That is the zone you want. P.S. If you want the exact Custom GPT I give my private clients to audit your content, score it on a traffic-light grade, find your biggest gap, and get one quick win, comment ‘MAGNETIC’ below or reply to this email and I’ll send it over. No opt-in. You’ll also get a bonus Custom GPT that turns any content idea into 5+ scroll-stopping hooks using my 5W framework, trained on five years of my best content. Find the flow, build from there, Marc

The full email I sent to my list, without the unsubscribe footer. The first line is its subject line. {{ subscriber.first_name }} is the tag that puts in each reader's first name. The only invite is the P.S., for a free tool I give my private clients. It is here only for its shape.

What to notice

The email teaches one idea in full and never sells. The P.S. says what the tool does for you, asks for one easy action (comment or reply one word), and needs no sign-up.

My P.S. on a normal post, for something with no date yet

P.S. if anybody would like to experience what a happy money sprint is about, #me & I’ll let you know if I do a next one!!

The last line of my Facebook post about a Happy Money Sprint I ran the day before, shown on its own. It is here only for its shape.

From a coaching call: soft promo means P.S.

Back to Step 2
[00:33:38] Marc T: So there could be some use, then of course we can go deeper, we can go deeper on making sure your content generates leads, because I don't think you do a daily soft promotion right now, right? [...] [00:33:57] Marc T: But our brains are always so after the shiny object. [...] [00:34:00] Marc T: Our brains are so smart at trying to find something that's useful, but we're actually just avoiding the real world, which is everyday a soft promo. [...] [00:34:13] Marc T: I don't want say promote more, but soft promo a bit more. [00:34:16] Marc T: Soft promo means P.S. [...] [00:34:53] Marc T: Because you know why these days people are so skeptical that they take a long time before they say yes. [...] [00:35:00] Marc T: And so when I really want to promote, then I should be more intentional, but now I'm like, no, I just want to be able to promote something every day and feel good about it without having to think I'm hard-selling all the time. [...] [00:35:17] Marc T: Because I'm giving a lot of value before just a very soft PS.

My lines only, from a coaching call with a client, who stays anonymous. The client was weighing up another content workshop and had just said the real problem was leads, not content. Where you see [...], I left out the client's words and a few lines the recording garbled or mixed up.

My story demo, from my Daily Lead Machine workshop

Back to Step 3
[01:54:01] Marc T: Every post has a PS, every post can be repurposed in stories, and announcement posts are good about once to twice a month, okay? [...] [01:54:10] Marc T: Pick one post, you can do a new post, you can do an old post, both are fine. [01:54:17] Marc T: Repurpose into stories. [...] [01:54:44] Marc T: So what I did is, I did a post that I did a while ago, right? [01:54:51] Marc T: I did a while ago, and I used this thing called a story. [01:54:56] Marc T: I just write the word stories, right? [...] [01:55:02] Marc T: And what they do is they create the photos. [...] [01:55:11] Marc T: I just copy and paste. [01:55:12] Marc T: I just post their stories. [...] [01:56:11] Marc T: So my suggestion is try to change the colour and the name, it's not going to look like me. [...] [02:11:47] Marc T: Ah, okay, right, yeah, so let's copy and paste, I go to Claude, I click on stories, because I already installed the skill, and then it will start helping me to churn out the stories. [02:12:00] Marc T: Okay? [02:12:02] Marc T: I do that every day. [...] [02:12:20] Marc T: So, for lifestyle posts, generally, you don't need a CTA. [...] [02:12:27] Marc T: Also, lifestyle posts, I normally just share to story, because there's an option, share to story. [02:12:31] Marc T: So, I don't go to repurpose or anything like that.

My lines from the live workshop: the demo at about 1 hour 54 minutes, and a second run after the lesson. Where you see [...], I left out lines the recording garbled and my questions to the room.

I do not have the story images from that day, so this is my own description of what I did, not the slides themselves. I used a Claude skill I had set up, which made the images. The box in Step 3 writes the words for each slide in any AI, and it makes images only if your AI can.

My four-week example, from my Daily Lead Machine workshop

Back to Step 4
[01:57:03] Marc T: A big question some of you might have is, okay, what do I promote? [...] [01:57:12] Marc T: So what I do is, every month, I decide in advance what I'm going to promote. [01:57:17] Marc T: So my lead magnet, right, usually for me, so again, you can decide, right, everyone can decide. [01:57:22] Marc T: But what I do is, usually first week of the month, will do lead magnet. [01:57:26] Marc T: Second week, right, there'll be a workshop, and the third week for the workshop, at least for me right now. [01:57:30] Marc T: And then, the good thing is, my lead magnet actually links to the workshop. [...] [01:57:53] Marc T: It's a bridge. [01:57:54] Marc T: So it's actually a very nice link, right, to my workshop. [...] [01:58:00] Marc T: Let's just go back, but again, this one, it doesn't mean to follow me, please, this one, you need to make sure it's personalised to you, okay, this one, do not copy me, do not copy me, right, not a smart idea, you need to adapt it for yourself, but for me, lead magnet, workshop, workshop again, and then last week, I would maybe do an offer, or you can even have what I call random, right, random things, right, or you can do your VSL, or your guide, anything, does it make sense?

My lines from the live workshop. Where you see [...], I left out my questions to the room. It is my example to adapt, not a schedule to copy.

My announcement post for a live panel evening

Back to Step 4
Announcement: I’m hosting something I’ve never done before! End of this month, I’m putting together a live panel event in Singapore with 2 entrepreneurs I genuinely look up to: [name] and [name]. [...] But more importantly, both have done it without sacrificing their families in the process. So during the event, we’re going to have an honest, open conversation about what it actually takes to grow a business while being fully present at home: → How they balance family while actively growing their biz → How they’re maximising AI in their businesses & teams → Live Q&A segment with 3 of us So if you’re someone who believes you shouldn’t have to choose between building something great & being there for the people you love… Would love to have you come on to learn & connect with other family-first entrepreneurs for a meaningful evening not just for biz, but personal life too 💙 Reply #familyfirst and I’ll send you the details. #MasterImplementers P.S. As this is a physical event & ive already sent out the first wave of invites for clients & friends, we do have limited slots! So do register as soon as possible k haha P.P.S. My selfish reason for doing this: I want to learn from them too! 😂

My Facebook post, with the two guests' names replaced by [name]. Where you see [...], I left out one sentence about the size of the guests' businesses.

The post invited people to an evening at the end of April 2026. It is here only for its shape.

What to notice

"Announcement:" up front, three arrows of what people get, one ask (reply #familyfirst), and a true reason in the P.S.: limited slots at a physical event.

My P.P.S. carrying the same invite on a normal post

P.P.S. If you want to build a serious business without losing your family in the process, I'm hosting a live, in-person evening with 2 entrepreneurs I deeply respect: [name] & [name]: → How to manage the inevitable stress without letting it run your life → What "family first, business strong" actually looks like when you wanna scale up to 7-9 figure level → The exact business & life decisions (AI or otherwise) that serve your family & mission at the same time #familyfirst and I'll send you the details.

The end of my Facebook post about stress and being a parent, shown on its own, five days after the announcement. The two guests' names are replaced by [name].

My message to a past client, as I described it in my Daily Lead Machine workshop

Back to Step 5
[00:43:22] Marc T: So I sent a lead magnet to some of my friends, and that lead magnet was something I created one and half to two years ago. [00:43:32] Marc T: One and half, two years ago. [00:43:33] Marc T: But even when I send people right now, people still say yes, they still say thank you, and they still want it. [...] [00:47:18] Marc T: So, for example, one of my past clients, [name]. [00:47:23] Marc T: So, these notes was something that I created two years ago. [00:47:30] Marc T: Two and a half, two years ago. [00:47:32] Marc T: And I just sent it today. [00:47:35] Marc T: Can you see my message that in no way do I feel that he needs to buy anything from me? [00:47:41] Marc T: In zero ways. [00:47:43] Marc T: But if he finds value, I'll be very happy already. [00:47:47] Marc T: Does it make sense? [00:47:48] Marc T: So, when I send people, I can send 5, 10, 15 people, right? [00:47:50] Marc T: Just people who I feel that could benefit. [00:47:52] Marc T: And then I just chat with them after that.

My lines from the live workshop, where I showed the room my message on screen. The words of the message itself were not recorded. The past client's name is replaced by [name]. Where you see [...], I left out a few minutes of the lesson in between. The recording garbled a few words.

My two-question filter, from my Daily Lead Machine workshop

Back to Step 5
[00:52:25] Marc T: Before you invite anyone for any call, you should have what we call a filter, okay? [...] [00:52:38] Marc T: And another client earlier today, which is, you need to make sure that anybody you spend a call with or trial assessment with needs to actually be number one. [00:52:47] Marc T: Both of you believe you can truly help. [00:52:49] Marc T: So, if they don't trust you, don't do the call with them. [00:52:52] Marc T: If they don't know what you do, don't have the call with them, generally speaking. [00:52:56] Marc T: Number two, are they willing and able to pay? [00:52:59] Marc T: So, even they... [00:53:00] Marc T: They might be an amazing right fit, they believe you can help, but if they're not willing, they're not able to pay, chances are they won't. [...] [00:54:33] Marc T: I would say, hey, no, thank you. [00:54:34] Marc T: Have a great day, right? [00:54:35] Marc T: Feel free to check out my resources. [00:54:36] Marc T: If you feel I'm the right fit, amazing. [00:54:37] Marc T: If not, no problem at all.

My lines from the live workshop. Where you see [...], I left out a line naming a client I had spoken to, and a stretch the recording garbled, where I showed the room the questions on my booking form. The recording also garbled a few words in the lines I kept. The last five lines are what I say when someone writes on the form that they are just exploring.

Takeaways

  • Most people don't get enough qualified leads because they don't promote enough. Promoting something genuinely useful is serving, not selling.
  • Offer what you would happily give a paying client, so it still helps your clients even if nobody else asks for it.
  • Keep it small, specific and strategic: under 15 minutes to use, one real problem, and a natural lead to what you offer.
  • Invite every day without posting something new every day: a soft P.S., one post turned into stories, and a few personal messages.
  • Announce directly only one to two times a month, with one ask and only a reason that is true.
  • People rarely say yes the first time, so invite again, lightly: if you want it, amazing, and if not, no problem at all.
  • Before you offer anyone a call, check that they trust you and that they are willing and able to pay.

Start today

Open one chat in your AI and run Steps 1 and 2 today, so you know your one thing to offer and you have your soft P.S.

Then block 15 minutes in tomorrow's calendar. Take an old post or a current one, turn it into stories with the box in Step 3, and post them. And pick which week next month you will launch your first attraction asset. Remember, you don't have to create it before you promote it.

You got this.